For creators

You have one sponsor slot per issue, per episode, per video. Its price is usually whatever you guessed last quarter. An auction replaces that guess with what brands will actually pay.

You stay in control

• You approve every bidder before they can place a bid.
• You can block whole categories and specific company domains.
• You choose whether your usual price is shown publicly.
• You can cancel before the auction goes live.

What you need

• One real upcoming placement with a firm delivery date.
• Clear deliverables, written the way a sponsor would read them.
• A starting bid you would genuinely accept.

Good practice

Invite three to eight brands that already know you. Auctions with a single bidder are just a fixed price with extra steps. Give the auction 48 hours if your sponsors are in different time zones.